Founded in 2024, Jagiya is a New Zealand-based soju brand that infuses the vibrant spirit of Korea with the purity of Aotearoa. We are dedicated to crafting premium soju that reflects our unique fusion of cultures, while also capturing the energy of nightlife and street culture. Jagiya blends traditional Korean distillation techniques with the finest local ingredients, delivering a smooth and refreshing taste. With a bold 7% alcohol content, our soju is designed to enhance any experience—whether you're out on the town or enjoying it in a cocktail.

Our first offering is a ready-to-drink (RTD) mango-flavored soju, bringing a tropical burst that perfectly complements the urban vibe we love. But this is just the beginning. We’re committed to expanding our range with new flavors and experiences that push the boundaries of what soju can be. Jagiya aims to be more than just a drink; we want to bring a fresh, modern vibe to the soju world, offering a taste that celebrates both Korean tradition and the creativity of New Zealand’s nightlife.